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Uber, But for Grand Theft Auto?

Uber filed a curious trademark at the beginning of December for a mobile application, UberDrive, as first reported by Buzzfeed News. Unlike the company’s…

Uber filed a curious trademark at the beginning of December for a mobile application, UberDrive, as first reported by Buzzfeed News. Unlike the company’s existing e-hailing app, this app is about the make-believe world of driving. The trademark filing describes UberDrive as a “computer game software for mobile devices,” which is meant to be used as…

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