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Coca-Cola Not So #Happy After Retweeting Hitler Quotes

Coca-Cola: The last thing a brand wants is an association with Adolf Hitler. But thanks to Gawker, Coca-Cola’s automated social media campaign #MakeItHappy

The last thing a brand wants is an association with Adolf Hitler. But thanks to Gawker, Coca-Cola’s automated social media campaign #MakeItHappy, which transformed negative tweets with that hashtag into cartoon-like characters using ASCII lettering code, created a string of cute ASCII cartoons that were actually transformed quotes from Hitler’s hate manifesto, “Mein Kampf.” Coca-Cola announced…

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