Young Mexico With Sho Nuff Digital and Single Banz Feat. Jazze Pha
It’s one of every upcoming rapper’s dream to be on 106&Park and/or be apart of BET. It was a great experience. When I got on there it was almost unbelievable but it let me know that all things are possible with the help of God. So when I left there…
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How did you receive the name Young Mexico?
Well, where I come from, I know a lot of people that can relate to getting money. A lot of people ask me why I call myself “Young Mexico,” and no it’s not because I’m Mexican; I don’t even speak Spanish. I was crossing the border before I was 18. I really crossed the border before I was 18, met up with some guys over there and did a little trafficking back in my day, but it turned into something different since then. I got a lot of love from folks down there and now I can go down there anytime I want to and not be worried; I’m not doing anything illegal. I’m just having fun. I’m blessed that I am here to be able to talk about it now and thank God that I did not end up in a cage for that reason. But that’s how I came up with the name “Young Mexico.” If you wanna know anything about “Young Mexico” – I’m a down to earth person, real like everybody else.
What was your mind frame after getting the opportunity to be on 106 & Park?
It’s one of every up-n-coming rapper’s dream to be on 106 & Park and/or be apart of BET. It was a great experience. When I got on there it was almost unbelievable but it let me know that all things are possible with the help of God. So when I left there, it just let me know that skies the limit and all things are possible. With me being from the hood to being on BET, let me know that anything is possible as long as I kept my mind on it and work hard at it. You know what I’m saying?
Within the last two years what are a few things that you would say has changed with you and how you approach doing music?
Well I definitely gotta give it up to my team because I was with Sony G before I got into my situation with Jazze Pha. So, having a team is what kind of changed me not having to do a lot of things myself. You know, I was pressured to have to go through a lot of things by myself and it feels better to now be able to work on the artist part of things without having to have my hands in everything else. Because at the time, I didn’t have a manager, didn’t have a team manager or team period. So, I feel like that’s the best thing I have going right now – is having that team behind me. And also, working with Jazze Pha…by him being so professional, it made me be more professional, especially when putting on shows. I’m not just rocking for the hood no more, I’m rocking for the world… I got that outlook on things now. The bigger picture…not just rap, you know what I’m saying. I’m doing it for the world and I know I got fans that are looking up to me.
Speaking of fans and those that look up to you – who has inspired you the most since you began your music career?
I got a lot of inspirations. In the beginning – it was 2Pac and Michael Jackson. I feel like Michael Jackson was the greatest performer of all time. Everybody has their own opinion…I feel like in my opinion, 2Pac was the best rapper of all time. So when you put those two together, I feel like you can’t know better greatness than those two. But as time progressed and the rap game has moved forward…you got T.I., Lil Wayne and Drake. I’ve been inspired by the whole rap game period. And I can’t leave Jazze Pha out. I get more inspired by him everyday, just from being around him.
What would you like to accomplish in the next 3-5 years of your music career?
It’s not about money but I was just riding around with one of my uncles and I was telling him “man, I want to be a millionaire before the end of next year.” Meaning, before December 31st of next year, I want to be a millionaire…you know what I’m saying. I want to be on the BET Awards, I want to be at the Grammy’s and I don’t have to be nominated. I want to do features with some of the hottest artists this year.
So, you said you want to do features this year. Who would be your top 3 choices to do a feature with?
I would like to do a feature with Lil Wayne, Future, and Eminem. I hate doing stuff like top 3 and such, because there are a lot of people I want to do features with…like Kendrick Lemar; he’s hot. I want to do a feature with everybody who is hot, moving forward and got their feet moving forward in the game and going hard.
Do you have an interest to do more than music? If so, what are a few other things you see yourself doing?
Oh yeah, yeah…I wouldn’t mind acting, and going into the acting business because it’s a good avenue. I had my mind on shooting some movies too but at the position I’m in right now, I feel it’s a little too early for that right now. I also want to be in real-estate. I want to own some businesses and houses and help people who really can’t afford the house they want.
What’s your definition of Hip-Hop?
My definition of Hip-Hop is greatness, heart and soul – a figure of speech.
If you could sit down to have a conversation with two individuals (living or dead) and ask them about life, career advice, etc…who would it be and why?
Jesus. When it comes to asking questions about life – I don’t need to speak to anyone else but him.
Where can we see you perform next and are you currently working in the studio?
I will be performing in Tennessee later this month on the 20th. I’m actually in the studio working every day, perfecting my craft everyday. There’s a lot of things I’m working on – I’m working on an album titled Look Into The Future and a mix-tape called Mass Destruction. The mix-tape is actually going to be me getting on everyone else’s beats and rapping to them, which I haven’t done since I was younger. But everybody been asking me to do it, so I guess I’m just going to get on and kill them beats. I’m just trying to make it and see my fans.
But there’s a lot of other things going on too – tours and stuff that my team and manager have been working on. So, right now I am just playing my role as the artist until my manager tells me the next move.
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Article By Christina Fernander
Music Feature
Lil Baby: Top 10 Kings of Atlanta Hip-Hop
Cover Feature: Lil Baby emerged as a breakout star in the Atlanta hip hop scene in the late 2010s. His melodic trap sound, coupled with introspective and gritty lyrics, have resonated with a new generation of hip hop fans.
No. 7 Lil Baby
Atlanta’s hip hop scene has been a breeding ground for talent, consistently producing artists who have redefined the genre and left an indelible mark on the music industry. From trap music to chart-topping hits, Atlanta has been at the forefront of hip hop culture. Here, we celebrate Lil Baby, one of the Top 10 Kings of Atlanta Hip-Hop who have helped shape the city’s vibrant music landscape.
Lil Baby received the Jul-Aug 2023 Cover Issue because we appreciate his ability to tell real-life stories in his colorful and industrious style, great charm and charisma, steadfast ability to not waver in the face of adversities, respect for commonality, and partiality. After all, he’s our favorite rapper, being Atlanta based, nationally, or internationally.
Lil Baby emerged as a breakout star in the Atlanta hip hop scene in the late 2010s. His melodic trap sound, coupled with introspective and gritty lyrics, have resonated with a new generation of hip hop fans. Lil Baby’s impressive rise to fame, with hits like “Drip Too Hard” and “The Bigger Picture,” has solidified his status as one of Atlanta’s rising stars. His ability to deliver captivating storytelling and emotional depth sets him apart from his peers.
Lil Baby has not only helped to shaped the city’s music landscape but have also made a significant impact on the genre as a whole. Through his unique style, innovative sound, and captivating performances, he has helped to elevate Atlanta’s hip hop scene to global recognition, solidifying the city’s status as a powerhouse in the music industry.
The Music That Made Lil Baby Who He Is
Lil Baby’s rise to stardom can be attributed to several standout songs that have solidified his status as a force to be reckoned with in the music industry.
One of the songs that propelled Lil Baby to stardom is “Drip Too Hard,” a collaboration with fellow rapper Gunna. Released in 2018, the track showcases Lil Baby’s melodic flow and infectious energy. The catchy chorus and memorable verses captivated listeners and introduced them to his unique style, leading to widespread acclaim and commercial success.
Another notable song that contributed to Lil Baby’s rise is “Yes Indeed,” a collaboration with Canadian rapper Drake. This high-energy track, released in 2018, showcased Lil Baby’s ability to hold his own alongside one of the industry’s biggest names. The song’s catchy hooks, clever wordplay, and Lil Baby’s confident delivery propelled it to the top of the charts, further solidifying his presence in the music industry.
“Freestyle” is yet another song that played a pivotal role in Lil Baby’s ascent to stardom. Released in 2017, the track highlights his lyrical prowess and storytelling abilities. With its introspective lyrics and raw emotion, “Freestyle” resonated with audiences and showcased Lil Baby’s ability to connect with listeners on a deeper level.
Additionally, “Woah” became a massive hit for Lil Baby. Released in 2019, the song features a captivating beat, infectious hooks, and Lil Baby’s trademark flow. The track’s popularity further cemented his status as a rising star and introduced his music to an even broader audience.
These songs, along with many others in Lil Baby’s discography, have helped him carve out a unique space in the hip-hop landscape. With his distinctive style, captivating storytelling, and ability to connect with listeners, Lil Baby has undoubtedly made a lasting impact on the industry. As he continues to release new music and push creative boundaries, there’s no doubt that his star will continue to shine brightly in the years to come.
Life and Time of Lil Baby: From the Streets to Superstardom
Dominique Armani Jones, professionally known as Lil Baby, has rapidly emerged as one of the most prominent and influential figures in contemporary hip-hop. Hailing from Atlanta, Georgia, Lil Baby’s journey from a troubled past to becoming a chart-topping artist is nothing short of remarkable. This comprehensive article delves into the life and times of Lil Baby, tracing his extraordinary rise in the music industry, his impact on the rap landscape, and his ongoing legacy.
Lil Baby was born on December 3, 1994, and grew up in the rough neighborhoods of Atlanta. Like many aspiring artists, he faced significant challenges and obstacles growing up, including involvement in street activities and multiple encounters with the law. However, it was during a prison sentence that Lil Baby discovered his passion for music and began honing his skills as a rapper.
Lil Baby’s breakthrough came in 2017 when he released his debut mixtape, “Perfect Timing.” The project gained traction and caught the attention of Quality Control Music, a renowned label responsible for launching the careers of artists like Migos and Lil Yachty. Recognizing his raw talent and authenticity, Quality Control signed Lil Baby, catapulting him into the spotlight.
In 2018, Lil Baby released his debut studio album, “Harder Than Ever,” which showcased his unique blend of melodic hooks and hard-hitting trap beats. The album featured hits like “Yes Indeed” featuring Drake, which became a chart-topping success. Lil Baby’s ability to seamlessly switch between introspective storytelling and infectious anthems resonated with audiences, propelling him to newfound fame.
As Lil Baby’s career progressed, his growth as an artist became increasingly evident. He continued to release successful projects such as “Street Gossip” (2018) and “My Turn” (2020), both of which solidified his position as a leading force in hip-hop. Lil Baby’s versatility shines through as he seamlessly navigates between introspective tracks that reflect his personal experiences and energetic bangers that dominate the airwaves.
Lil Baby’s lyrical content often delves into the challenges he faced growing up, the perils of street life, and the importance of hustling and maintaining resilience. His ability to convey vulnerability and authenticity has resonated with fans worldwide, making him a relatable figure in the rap game.
Beyond his music, Lil Baby has used his platform to address social issues and advocate for change. He released the powerful single “The Bigger Picture” in response to the police brutality protests that swept the nation in 2020. The song addresses racial inequality, police violence, and the need for societal reform. Lil Baby’s willingness to speak out and use his platform for social awareness has earned him respect and admiration from both fans and peers.
Lil Baby has expanded his influence beyond music, venturing into various business endeavors. He has launched his own record label, 4PF (Four Pockets Full), which serves as a platform to nurture and promote emerging talent. Additionally, Lil Baby has collaborated with major brands, such as Nike and Puma, solidifying his presence in the fashion world.
Collaborations have played a significant role in Lil Baby’s success as well. He has worked with a diverse range of artists, including Drake, Lil Wayne, and Gunna, among others. These collaborations have not only expanded his fan base but have also showcased his ability to adapt to different styles and genres.
Lil Baby’s journey from the streets of Atlanta to becoming a rap superstar is a testament to his resilience, talent, and unwavering dedication. His ability to authentically convey his experiences and emotions through his music has resonated with millions of fans worldwide.
As Lil Baby continues to evolve as an artist, his impact on the rap industry and popular culture remains undeniable. From his powerful lyricism to his social consciousness, he has become a voice for a generation. Lil Baby’s legacy as a storyteller, trendsetter, and influential figure in hip-hop is solidified, and his ongoing success will undoubtedly shape the future of the genre for years to come.
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Best Of
Big Tigger on Type of Woman, Love For His Work, Most Memorable Experience and Favorite Clubs
Big Tigger has also had a wealth of successes as a host and DJ in radio and syndication, from deejaying at WPGC (95.5) in Washington, D.C. and 92 Q in Baltimore, Md. to Power 105.1 (New York’s Hip-Hop & R&B Station) and now V103, “The People’s Station,” in Atlanta, Ga.
Everybody in hip-hop knows who Big Tigger is, and if he or she does not know, he or she has been sleeping under a rock for the past 15 years. Darian “Big Tigger” Morgan was the host way back when “Rap City: Tha Basement” brought us the hottest hip-hop artists who were relevant then. Tigger was and is a staple at BET (the only national African American cable network), hosting shows like BET’s number one music show “106 and Park,” “BET Style,” “BET Uncut,” and most recently, the “BET Awards 2012 Post Show.” Tigger has also had a wealth of successes as a host and DJ in radio and syndication. He has deejayed at WPGC (95.5) in Washington, D.C. and 92 Q in Baltimore, Md., as well as Power 105.1 (New York’s Hip-Hop & R&B Station) and now V103, “The People’s Station,” in Atlanta, Ga.
Being from B-More (Baltimore), I remembered how Tigger use to rock at WPGC and 92 Q. Working at two of the top radio stations in the region, man, the brother use to pull out all the stops. I remembered one night I was listening to one of his mixes, and I kid you not. This kat was hitting so hard that I pulled my little blue 1987 Toyota Camry to the side of the road, got out, and started dancing my ass off on the edge of the road. Lol!
I have had an affinity for Big Tigger since then, but the deal was sealed when the crew and I met him during Ne-Yo’s Malibu Red event in the “A” (Atlanta) last summer. You know, sometimes people get a little fake when they are in the spotlight. However, you could tell this brother was genuine. He was not aware of who we were, yet he still gave us the time of day. He was cool, really down-to-earth, and just funny as hell. Moreover, that is why I gave Big Tigger the cover, not because he is Big Tigger (well, a little bit), but because at the end of the day he remains true to who he is, and he is not bad on the eyes. You know I cannot have no “Mitch” on the cover.
Now, I had the opportunity to interview him personally and just to bullet-point without giving up all the details… I asked him to give me five things he would tell an artist to look out for if they are trying to get into the biz, and he said, “Get a good lawyer/manager cuz these dudes is shady!” Now that is all five things right there. Lol! It is that real! My interpretation is that no matter what, at the end of the day, it is about getting and keeping your business tight; nothing else matters. So it is true; some of these dudes and chicks out here are wicked. You gotta “keep ya game up!”
So during the interview, Big Tigger talked about the type of woman he likes; of course, we had to get that in for the ladies and those haters out there. He also talked about his passion and love for his work, his style of deejaying, his most memorable experience as a DJ, his favorite nightclubs, and what he has coming up for 2014.
Most people can explain explicitly what their love or passion is for why they do what they do. For example, a dancer could say, “When I dance, I transcend into my state of euphoria.” What experience do you feel when you’re at the height of your game (artistry)?
Tigger: There’s no better feeling than when you are in the zone, and whatever you say or play puts other people into their zone! Whether I am Deejaying or hosting, it is incredible to know whatever you do makes an impact in someone’s daily life!
How would you describe your style of deejaying?
Tigger: In a word, flexible! I can spin at clubs, NBA games, bah mitzvahs, on air, or at weddings. I can mix old-school hip-hop and r&b, pop, EDM, and trap music, and nobody will be mad at it. I can turn up in the club or keep it sexy!
So how’s the love life? What’s your type? What piques your interest?
Tigger: Love life is awesome! A woman of class, intelligence, drive, goals, inner and outer beauty, and a humorous/silly side to her are all desired qualities in a woman. I love a flexible woman who can turn up in hood environments and navigate corporate events. Add “lady in the street and a freak in the bed, ” and you have perfection!
Would you still do it if you were not paid to DJ or create music?
Tigger: I would. I have been deejaying since age 15! I do not get paid for my podcasts, but I love doing them. I have done 49 FREE podcasts (available on iTunes) in the last two years and 2.9 million downloads later, and I am still excited every time I drop a new one!
Sometimes entertainers create a persona that’s not their true self. What elements make up who you are, and are the persona and you as a person one within the same?
Tigger: I have been blessed to be very successful while being myself. Big Tigger is my more outgoing side, but it is still the real me. I am kind of quiet when not out in public.
Was there ever a time when you doubted who you were or what you wanted before your current successes?
Tigger: I never doubted who I was. I still have doubts about the future from time to time about everything. It is human nature.
What is your most memorable experience while deejaying at nightclubs and events?
Tigger: I opened for Kid Capri at the NBA Players’ official ball when All-Star was in D.C. with Magic Johnson, Michael Jordan, Dr. J, and others in the building, and I smashed! It was dope to have Magic Johnson come up to me and say, “Boy, you were rocking!” Also, back in the days when No Limit was crazy, I Deejayed a homecoming party in Virginia State, and when I dropped “Make Me Say Uhhhhh” after about three other No Limit joints, the illest fight broke out cuz people got too damn hyped! They almost threw a dude from the 2nd floor!
Of all the acts you have worked with, who is the most enlightening about artistry?
Tigger: I haven’t Deejayed for many artists, but I recorded, shot a video, and performed on tour with R. Kelly! Amazing to watch him work on four songs at once!
Tell us about your upcoming projects.
Tigger: I am re-launching my website BigTigger.com and started my new Big Tigger Foundation! The Big Tigger Celebrity Classic began in June 2014, and this time it is in Atlanta for its 10th year! I am the new official DJ of the Atlanta Hawks, and I have some other things in development, but can’t let that out yet!
What is your perception of the progression of dance and electronic music in North America? Where do you see it in the next five or ten years?
Tigger: EDM is HUGE! I am good at it but wish I was exceptional at it… I see DJs spinning in front of 10,000 to 30,000 in stadiums and wish I could get down like that. If I applied myself, I could get to that level, but I am not passionate about it like Hip Hop & R&B! I think it is here to stay but will evolve as it already has with Trap-House, etc.
Remixes and nightclub appearances are the bread and butter for any DJ. Also, successful remixes help build a DJ’s status and provide more work and opportunities. Which of your projects would you say was the most successful (in overhaul experience), and what was the most important lesson learned from that project?
Tigger: I would say the five years I spent as DJ for the Washington Wizards! It gave me exposure to different groups of people and corporations! That exposure allowed me to spin for the Redskins, Maryland Terps, Kentucky Wildcats, Macy’s, and others. Corporate checks are awesome!
What are your top-7 party venues?
Tigger: In no specific order: Reign in Atlanta, Bamboo in Miami, Park in DC, Beamers/Prive in Dallas, LIV in Miami, Dream in Miami, and Rehab in Vegas.
What would you tell them if you could mentor any young man or woman out there wanting to get into the music business?
Tigger: Get a good lawyer/manager cuz these dudes are shady!
Connect with Big Tigger:
Twitter: @BigTiggerShow Facebook: BigTiggerShow Instagram: @BigTiggerShow Podomatic: BigTiggerShow
Interview By Patrick Kelly | Twitter: @PrettyboyPK
Photo By: Insana Collins
Best Of
VH1 NAMES BREAKTHROUGH INDIE SOUL SINGER RUSSELL TAYLOR AS NEXT ARTIST “YOU OUGHTA KNOW”
Russell Taylor Wins First Ever Crowd-sourced Spot for December 2013! VH1’s esteemed “You Oughta Know” music discovery franchise extends its diverse roster of emerging musical talent into the new year
Russell Taylor Wins First Ever Crowd-sourced Spot for December 2013! VH1’s esteemed “You Oughta Know” music discovery franchise extends its diverse roster of emerging musical talent into the new year with the addition of independent soul singer Russell Taylor (December 2013). Russell Taylor, will benefit from a month long TV, web, mobile and social awareness campaign and will join the ranks of famous “You Oughta Know” alumni including Adele, Bruno Mars, Ed Sheeran, Lorde, The Lumineers, Mumford & Sons and many more.
Russell Taylor becomes the first to win the coveted “You Oughta Know” distinction after beating over four hundred competitors in VH1’s first ever crowd-sourced contest on artists.VH1.com, VH1’s music discovery site. Taylor, a native of New York, will be deemed VH1’s “You Oughta Know” artist for the month of December 2013. Taylor has recently completed his independently produced album, “War of Hearts.” The second single, “Electric,” will be released in December ahead of the album’s January 2014 launch. “We couldn’t be happier with these outstanding additions to the franchise,” said Rick Krim, EVP Music and Talent Programming, VH1. “As an emerging artist with diverse musical influences and incredible talent, Russell Taylor is the embodiment of what the ‘You Oughta Know’ franchise is all about.” Russell Taylor, will benefit from significant cross-platform promotion via frequent music video plays, a custom promo spot, interviews on VH1’s music-oriented Tuner blog, VH1’s Top 20 Countdown, mention on VH1’s morning show “Big Morning Buzz Live” and much more.
The announcement follows on the heels of VH1’s inaugural “You Oughta Know Concert” special, which aired on Thursday, November 21 and has been streamed almost 200,000 times via web and VH1’s digital app. The concert featured performances by past and present VH1 “You Oughta Know” artists including Haim , Johnny Swim, Lorde, Ed Sheeran, Emeli Sandé, Matt Nathanson and The Lumineers. Since its launch in 2005, VH1’s “You Oughta Know” franchise has introduced promising new artists on the rise and served as a barometer for what and who’s hot in music today. Many “You Oughta Know” artists have gone on to win industry awards and accolades including “Best New Artist” Grammy Awards and nominations. This highly acclaimed franchise has helped break artists such as Adele, Ed Sheeran, Foster the People, Gotye, The Lumineers, Mumford & Sons, The Civil Wars and many, many more.
ABOUT RUSSELL TAYLOR: Real artistry is about peeling back the layers of your soul and allowing the creative truth to take form. Russell Taylor taps into that creative space and unlocks a masterpiece in his latest musical offering, War of Hearts, on his own Indigo Blue label. Far from a novice in the music game, Russell – a self-professed nomad – has poured out his heart and soul on the world stages, including stops in London, Amsterdam and Paris as well as famed stateside venues from The Mint and The Roxy in Los Angeles to SOB’s and Joe’s Pub in New York. Through his travels, Russell has created a fan base as diverse as his multi-genre catalog of recordings. Russell’s previous offerings Somewhere In Between (2007), Confessional (a soundtrack), and ‘must have records’ (2010) are sprinkled with gentle gems like the alluring “2B Loved” and the stripped down, acoustic brilliance of “All Said & Done” to the sexually charged “Hands 2 Myself” and the military cadence of “Fair Game,” and have satisfied the appetites of music lovers the world over. Additionally, Russell has shared the stage with major artists from Mary J. Blige, Jill Scott and India Arie, to legends Isaac Hayes and Patti LaBelle; an amazing fete for an independent artist. Collaborating with Nicholas Ryan Grant and Salakida Kali, the Needlz (Lil’ Wayne, Bruno Mars, Swizz Beats) produced track “Foolish Heart” examines the joys and pains of a tumultuous love affair. “Love is pleasure. Love is pain. Without the fire, It don’t feel the same.” Grammy-winning super producer Needlz captured the soul of this angelic track. This ‘multi-genre-influenced’ soul-singer embraces the beautiful imperfections of his voice. “I have a pretty good range,” admits Russell. “It’s gravelly and [in the past] I didn’t like the sound of that. But the producers that I am working on with this album were like, ‘That’s what makes your voice beautiful. It’s dope! Push it! It’s genuine and authentic,” Russell’s creativity is not just relegated the musical genre; The Great White Way has called as well. Russell makes his Broadway directorial debut in Gems for one night only, November 8. 2012. This multi-hyphenate has also directed plays including For Colored Girls (New School University) as well mentoring urban youths of color in the arts. Real and honest are the elements that define the essence of War of Hearts and Russell has created the album he was born to make.
Source:
ma************@ao*.com
“>Ra-Fael Blanco – 2R’s Entertainment & Media PR
Best Of
Dawn Richard Gambled Going Indie and Won
USL Magazine’s 16th cover cover with Dawn Richard, who have been a part of Danity Kane and Diddy Dirty Money.
Check out Dawn Richard and her new album “Goldenheart.”
The music industry is one of the most challenging industries to break into and gain success. Moreover, while so many talented people are vying for discovery, success, and fame, one would do better playing the lottery than becoming a pop star. At least with the lottery, you only have to purchase a ticket and pray that your number comes up and not go through the rigors of chasing fame and fending off con artists, crooks, and liars. The cost is minimal, not the excessive amounts major labels spend on their acts to recoup advances and build revenue. Let’s not speak about the fact that so many of your favorite major label artists, including the ones on TV and being chased by the paparazzi, may not be as successful and extravagant as they appear. They may not be in the most agreeable contracts, at least not for them, that is, signing their lives away for the glitz and bragging rights.
The independent music business is no better because all imprints or indies with major distributions have major label backing. Those indies (labels and artists) who are not privy to the support of a major label may not have the funds to promote a good quality record after being correctly mixed and mastered. Also, indie artists without a label, well, they are just in dire situations. They are trying to rub pennies together for a decent EP or mixtape. Like the economy, many are in a financial downturn, unable to afford actual production, properly mixed and mastered songs, $500 for a good website, $300 for a decent photographer, or even $100 for an adequately designed promotional flyer. Most of them take the cheap route only to net an unfavorable return.
Promotion is the key to success in the music industry, and it causes many independent labels and artists alike to go limp because of the lack thereof. So while the internet has had a more favorable effect on artists wanting to produce and sell their music, the major labels have a better advantage over the indies because they have been at it longer. They have more money, connections, and know-how to play the game. Plus, most indie labels and artists do not have the proper administrative and legal support, promotional budget, tour support, recognition, and placement to become successful.
Now if one happens to sign to a major label, have success, and is now traveling the daunting road to the other side, their luck is a lot better than a no-name artist. At least these once-major artists have name recognition, somewhat of a cash reserve, depending on whether they were screwed in their contracts, and a substantial following on social media, which is a precious thing to have as an artist. Let’s just say that having a built-in fanbase, great music, great photos, and promo videos shot with a Canon DSLR can work wonders for the success of an indie artist.
In this issue, we are so proud to feature on our 16th cover Miss Dawn Richard, who has been a part of Danity Kane and Diddy Dirty Money. Dawn released her debut album “Goldenheart” on her indie label, Our Dawn Entertainment, which Andrew “Druski” Scott majorly produces. “Goldenheart” hit No. 1 on the iTunes R&B album chart, and other subsequent successes from the album followed, including one million+ video views on Youtube and a distribution deal with Altavoz. She is to be commended for her efforts because that was a very BRAVE thing to do! Going solo after being in two successful groups takes kahunas! Going solo and indie simultaneously, some may consider this a death wish compared to major label figures. However, Dawn was BRAVE and determined to head her label and “make it work” with few counterparts at the helm.
We have had the opportunity to sit down with Dawn Richard in a Q&A, and this is what she had to say…
Love. Loss. Redemption. How significant are these three words to you, and how have they paved the way for you finally becoming a solo artist?
They are words that define moments in my life, words that are so familiar, I feel, in most people’s lives. I took these words and made them Frames to an empty canvas. And with my music, I started painting.
Any special person in the picture right now, or is it just all work and no play?
I have to play. Playing keeps me sane. I am too sensual not to play.
How’s your family doing after being uprooted from New Orleans to Baltimore? They must be so proud to witness your successes after such trying times.
My family would be proud of me if I carried groceries for a woman across the street. They are just amazing that way. But, yes, they are proud. I am proud to have such great people in my life. Where most expect parents to stop supporting you after you hit a specific place in your life, my parents never leave. I am lucky.
Initially, I thought Diddy Dirty Money was a joke. However, by giving Diddy his props, he made a sound judgment in including you and Kaleena in the group. I thought you guys were amazing at how you came together to make music people were not ready for but did it so well. Just putting it out there, I would love to see you and Kaleena on a track together. It would be hot and dope, especially now that there is such change in the air; that renaissance. So would you be game for a Kaleena, Dawn collaboration?
I would be game for any collab… with a great artist. She is great, and It would be like old times!
I know you told DJ Envy and the crew you did not want to wait for the major labels to release your album; you had to get the music out (paraphrasing). Why such fire and determination?
Passion brings fire to the soul. I had a voice. I wanted it to be heard. An artist needs that outlet. With each album, I find amazing new talents and hidden gems along the way. When you find these “epic” moments, they cannot be confined. They should not be confined. They need to be free, to be given to the world. I needed my art to be given to the world on my terms.
“Goldenheart” is the name of your first debut album on Our Dawn Entertainment, which is part of a trilogy to include albums “Blackheart” and “Redemptionheart.” What’s the significance of those names?
Each moment for me signifies a color. Golden – Naive, Black – Loss, and Red- Redemption.
Did Sean Combs offer any help in Our Dawn Entertainment start-up as well as the promotion of the album and videos?
I am independent now. I left Bad Boy. Everything I do now is on me.
What lesson can you tell our readers that you have learned in coming from being in the limelight, having other people worrying about your success, to now being in the hot seat as the boss, worrying about the bottom line?
This is life. This is the cycle. You learn. You practice. You apply.
In watching your interview with Power 105 DJ Envy, there seem to be some humbling life experiences, and I am not just speaking of what you and your family went through after Katrina. You spoke so openly about the hard road of starting a business and the blood, sweat, and sometimes not eating one goes through when trying to become successful. Can you speak on any decisions you had to make to get the label up and the album out that made you get some Ramen instead of linguine Alfredo with chicken and broccoli? Lol!
Well, I had the Alfredo; I just made it myself. Lol. I am a hippie anyway. I never put a value on things as some do. I had a company. I wanted to win. So I slept on couches. I saved money. I walked everywhere. I made sacrifices to create the art. So it did not feel like a sacrifice. It felt like freedom. “I wasn’t worried about numbers and famous shit.” I was having fun building a brand.
Jonathan Bogart of The Atlantic wrote, “Richard remains true to the oldest and most important standards of R&B.” With so many people saying or have said that R&B music is dead, what does Jonathan’s statement mean to you?
I am happy people hear the root of where my music starts. Though I like to mix sounds and experiment with genres, I never lose focus of the root. R&B and soul drive the force of my sound. It is great when people get your vision. It means you do not dream alone.
With the success of “Goldenheart,” you are now revving up for the next album of the trilogy “Blackheart.” In watching the video on Kickstarter to raise awareness and get the fans (Hearts) involved, you said, “With a few, we do a lot.” Who are the involved parties in your group, and how have each contributed significantly to building that “family unit?
It is really my “aces in the whole” Kyle Cabrol and Kalub. They keep the ship running. It is insane to think it is just us. However, if you think about what we have done, you see only three of us. It puts things in perspective. Say what you will about numbers and all this bull, but one year off a major label, three projects, no label, a handful of people, and we had a number 1 each time. Not bad hearts. Not bad at all.
You said, “This is your chance to change the game, rewrite the rules, and rage against the machine.” What advice can you give another artist, such as yourself, who has to make that daunting decision about their music career?
Prepare for war!
What’s next for Dawn Richard with Our Dawn Entertainment and Blackheart?
I will be starring in a film in 2014 produced by K. Hebron. I will be coming out with a Fall 2013 fashion collection called “Lion Ambition,” which we are partnering with Coal-n-Terry and many more surprises.
Interview By: Patrick Kelly for USL Magazine
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