Wh0 Unleash Heavy-Hitting 2-Track EP, Deeper

Artists: Wh0
Title: Deeper
Label: Wh0 Plays
Release Date: Sept 15, 2023

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One-Line Review: Wh0 Drops A Real House Collaboration That Takes You Back To The Hay-Days When Gospel Power-House Singers Pushed Chart-Topping House and Dance Tracks.

News

Fresh off their massive Capital playlisted collab What You Need with Steve Angello this past July, dynamic masked duo Wh0 drop a brand new two-track EP Deeper on their Wh0 Plays label. 

Since meeting in 2018 the duo rapidly caught industry attention, landing nominations for 1001 Tracklist’s ‘50 Best Producers’ title 3 years consecutively and releasing on major labels such as Ministry of Sound, Toolroom, Positiva, Ultra, and their own imprint Wh0 Plays, home to rapidly rising artists and industry veterans such as Vanilla Ace, Alex Preston, Makree, and more. Known for an air of mystery and black-masked anonymity, Wh0 has steadily risen the ranks since their debut release a few short years ago, going on to release official remixes for massive names like The Prodigy, Tiesto, Meduza, and more and collaborating with the likes of Armand Van Helden, Nile Rodgers, Roland Clark, Jack Back, and more.

Boasting performances across London’s Printworks and Ministry of Sound, Wh0 have gathered further acclaim on tracks like Feels with Just Aaron and Jinadu, which currently boasts over 7M Spotify streams and support from KISS FM and MistaJam on Capital FM, or Better Day with Nile Rodgers and Josh Barry, which amassed over 8M Spotify streams. 

The duo now continue their ascent with an energised, groove-infused two-track EP. While Deeper is a powerful, soul-laden banger full of tantalising drops and disco influences, Boogie Down with James Hurr samples Earth Wind & Fire’s classic hit Let’s Groove for a sheer club weapon and rollercoaster of full-throttle build-ups and colossal breakdowns. Already boasting early support from Diplo and Mark Knight, both tracks are peak-time club weapons destined for packed out dancefloors.

About Wh0

Decked in black masks and fearless in their studio execution, Mysterious UK duo Wh0 have been seducing some of music’s biggest players. The context of this curious duo is blissfully limited. Turning the music world on its head with their own vivid concoction of grooving music with a playful spirit, the young act doesn’t want you to know what they look like, where they’re from or what their favourite colour is.

They do care about making timeless and titillating club records and are unarguably proficient in that department. Formed in 2018, the duo has wasted little time in rubbing shoulders with the upper echelon of electronic talent. Wh0 are confidently marking a much-deserved space in the global market.

Wh0 Deeper EP

The A-Side: ‘Wh0 Deeper’ – a house track of immense energy, crafted by the enigmatic duo Wh0. It’s infectious beats and pulsating rhythms ignite dancefloors, leaving crowds euphoric. Unleashed at Printworks, it garnered a huge reaction. A true anthem for house music lovers worldwide, ‘Wh0 – Deeper’ is a journey of sonic bliss and shared experiences. Surrender to its power, huge BPM change and let the music take control. The B-Side: ‘Boogie Down’ – An electrifying house track, crafted by Wh0 and James Hurr.

Who Play

“Wh0 Plays is another independent, artist run imprint which has shaken the foundations of what was becoming a very rigid dance music industry.” – thisiswh0.com

The State of Dance Music

House music, a genre born in the underground clubs of Chicago in the 1980s, has come a long way. With its infectious beats, soulful melodies, and vibrant subculture, it has become a global phenomenon. Over the decades, it has transformed and branched into numerous subgenres, but its core essence remains the same. In this article, we’ll explore the state of house music today.

1. The Resilience of the Underground:

House music’s roots lie in the underground club scene, and this spirit remains alive and well. While mainstream pop music trends come and go, house music continues to thrive in the underground, with an unwavering dedication to the music and the dance floor. Underground clubs and raves provide a space for creative experimentation, pushing boundaries, and fostering a sense of community that’s unique to the genre.

2. The Proliferation of Subgenres:

House music has evolved into a diverse family of subgenres. From deep house to tech house, progressive house to acid house, each subgenre brings its own flavor and style. This diversity ensures that there’s something for every taste within the house music spectrum. It also keeps the genre fresh and innovative, as artists continue to blend and redefine these subgenres.

3. A Global Phenomenon:

House music has transcended its Chicago origins to become a global phenomenon. It has touched every corner of the world, with thriving house music scenes in cities as diverse as Ibiza, Berlin, Miami, and Johannesburg. The global reach of the genre has not only expanded its fan base but also enriched it with diverse cultural influences.

4. Influence on Mainstream Pop:

House music has had a significant influence on mainstream pop music. Elements of house, such as four-on-the-floor beats and soulful vocal arrangements, can be heard in chart-topping hits. Artists like Daft Punk, Calvin Harris, and David Guetta have seamlessly blended house elements into pop music, introducing new audiences to the genre.

5. Technological Advancements:

Advancements in music production technology have had a profound impact on house music. The genre has always been at the forefront of utilizing new tools and techniques. Today, digital audio workstations, synthesizers, and MIDI controllers enable artists to create intricate, layered sounds that push the boundaries of what’s possible in electronic music.

6. A Resurgence of Vinyl:

While technology has ushered in the digital age of music, vinyl records have experienced a resurgence within the house music community. Vinyl not only offers a nostalgic connection to the roots of the genre but also a unique sound quality that many purists appreciate. Vinyl-only sets and limited edition releases have become a hallmark of the scene.

7. Social and Cultural Movements:

House music has often been associated with social and cultural movements. It has been the soundtrack to LGBTQ+ rights, unity, and inclusivity. From the early days of Chicago’s house scene to contemporary festivals, it has celebrated diversity and acceptance, offering a space for people of all backgrounds to come together.

8. The Future of House:

The state of house music is strong, and its future looks promising. As technology continues to evolve, new subgenres will likely emerge, pushing the boundaries of what defines house music. The global connectivity of the digital age ensures that the genre will continue to transcend borders and cultures.

House music remains a vibrant and evolving genre. It continues to hold a special place in the hearts of those who have danced to its beats and embraced its culture. With its resilience, diversity, and influence on mainstream music, house music is well-positioned to keep the world dancing for years to come.

More information on Wh0:
soundcloud.com/thisiswh0
twitter.com/thisiswh0
instagram.com/thisiswh0
youtube.com/user/thisiswh0

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